YOUR BUSINESS SHOULD PAY YOU FIRST.
The 3-part financial system I use with real clients — Save, Build, Grow. Two hours, plain English, the actual templates. $5000+ value for $97
Are you an ambitious business owner who's good at what you do, with consistent work coming in...but somehow there's never enough money left after all the expenses?
You're working harder than ever but can't seem to break free from the hamster wheel.
I see you...
You're trapped in the technician role - doing everything yourself because "that's just how it is"
You feel anxious about your financial future with inconsistent income and uncertain profitability
You've mastered getting clients but struggle to keep the money for yourself
You’re stuck doing everything in your business and it’s burning you out
Your prices are based on what everyone around you is charging and you see them grow but you feel stuck
You dream of days where money is effortless but instead you’re constantly fearing your card declining
You want the freedom to enjoy your success instead of being chained to your business 24/7
The Hard Truth
Right now, your business is running you – instead of you running your business.
You were told that you would make more money in your business than your 9-5 but your bank account is not stacking up!
It's not your fault. Nobody taught you how to build a business that actually works as a system – one that generates wealth for you without demanding every ounce of your energy, time and money.
The truth is: You don't need more clients or to work harder. You need a proven system that transforms what you're already earning into wealth.
What if…
You could build a $500,000 business that serves you instead of drains you?
You could take vacations without your income stopping?
Your business became an asset that creates generational wealth?
You had the time freedom to actually enjoy the money you make?
You could transform from technician to true business owner?
You never had to worry about money again?
It’s time for a different approach
The path from where you are to where you want to be isn't about working harder or finding more clients. It's about fundamentally changing how your business operates financially. You're ready to take responsibility for your current financial situation and use what you have to transform your business into a profitable, financially secure system that fuels your lifestyle – not consumes it.
It is possible for you to 10X your profit!
Even if right now your business feels stagnant…
Even if you've never felt "good with numbers"...
Even if your expenses seem to eat up everything you earn…
When you install the right financial system, one that saves what you make, builds sustainable income, and grows long-term wealth, everything changes.
-You’ll know exactly how much you need to make and keep.
-You’ll set prices that actually pay you.
-You’ll have a clear plan to pay yourself and profit every single month.
-You’ll shift from survival to strategy and feel like the CEO of your business, not its employee.
And it starts with just 2 hours and a decision to back yourself.
THE 10X PROFIT FORMULA
The 3-part financial system built by a Certified Practising Accountant, that turns what your business already earns into money you actually keep. In under two hours.
This isn't another course full of generic advice. It's the exact SAVE > BUILD > GROW framework I use with real clients — the same one I used to rebuild my own businesses.
No fluff. No theory. And nothing to buy at the end of it.
$97. That's the whole thing.
WHAT YOU GET
✓ The full 10X Profit Formula training — SAVE > BUILD > GROW
✓ The Ultimate Cashflow Forecast Template
✓ The Profit-Powered Pricing Calculator
✓ The Ultimate Business Plan Template, in Notion
✓ The private course portal and community
WHAT THERE ISN'T
✗ No order bump on the way through checkout
✗ No upsell page after you pay
✗ No “book a call to see if you're a fit”
✗ No inner circle waiting for you at the end
I know that's unusual. I've sat across the desk from business owners who handed $100,000+ to coaches who couldn't read a balance sheet — and nearly every one of those started with something small and cheap that was really a door to something expensive.
This isn't that. You buy the training, you get the training, I get out of your way.
What You'll Get:
The step-by-step wealth system installed into your business that sets it up to be profitable month on month.
The processes to find where the money is leaking in your business and patch them up for good.
The blueprint to securing a business that makes money while you sleep.
Strategic Video Trainings bite sized, easy to understand and actionable, so you can get results in less time
Powerful tools & templates — the ready-to-use resources I built for my own clients.
SAVE: Control Your Cash & Protect Your Profits
This is where real financial confidence begins. You’ll finally understand how money flows through your business and how to keep more of it.
Here’s what you’ll learn:
By the end of this module, your finances will be organized, your stress will drop dramatically, and you’ll know exactly where every dollar is going and how to make more of it stay.
BUILD: Create Systems That Make You Wealthy
This is where we shift from saving to scaling, turning your income into real wealth and building a business that works for you, not because of you.
You’ll learn how to:
You’ll walk away with the financial clarity to grow, the tools to scale sustainably, and the ability to build a business that doesn’t depend solely on you to survive.
GROW: Multiply Your Business into a Wealth Machine
This final phase is about wealth strategy and building a business that doesn’t just generate income, but creates long-term financial freedom.
You’ll learn:
This is about playing the long game, scaling smart, keeping more, and using your profits to build the life you always imagined.
Bonus stack (valued at $891)
The Ultimate Cashflow Forecast Template
Valued at $297
No more guessing, no more “hope it works” budgeting. This plug-and-play cashflow tracker gives you monthly visibility over income, expenses, and taxes, so you can make clear, confident decisions every time.
Profit-Powered Pricing Calculator
Valued at $197
Undercharging ends here. This accountant-designed template calculates your break-even, ideal markup, and profit margins in seconds, so you can price with precision and confidence.
The Ultimate Business Plan Template
Valued at $397
Built inside Notion, this isn’t a stuffy 40-page doc you’ll never use. It’s a dynamic, goal-oriented template that keeps your vision, strategy, and quarterly goals crystal clear.
These bonuses are the exact tools I use with private clients to help them 10x their profit.
Here’s everything you get when you join The 10x Profit Formula:
The Full 10X Profit Formula Video Training (Value: $3,997) Bite-sized, actionable lessons that simplify the financial side of business so you can implement fast (and profit faster).
Bonus: The Ultimate Cashflow Forecast Template (Value: $297) See your cash runway at a glance, plan for tax, wages and growth, and stop being surprised by your own bank balance.
Bonus: Profit-Powered Pricing Calculator (Value: $197) Set profitable pricing confidently — no more guessing, no more undercharging.
Ultimate Business Plan on Notion (Value: $397) Finally, a business plan you’ll actually use — map your goals and keep strategy front of mind.
$97
Total value: over $4,800
Your investment today?
One-time payment of $97
kind words from clients
I finally have clarity on where my money is going and how it works for me. Cut costs, increased pricing and have saved $18k in the first 6 months.
—Brita Adle
Went from paying myself $500 whenever I had money to finally paying myself $6k/month. Game changer.
—Anne Huxley
Why Trust Me
Despina
I'm a Certified Practising Accountant — 15+ years, hundreds of businesses seen from the inside, and two of my own.
I built the 10X Profit Formula because I kept seeing the same thing over and over: capable, hardworking business owners running with no financial system at all. Money in, money gone, owner paid last. Not because they're bad with money — because nobody ever taught them.
I'm not a business coach. I've sat across the desk from people who handed six figures to coaches who couldn't read a balance sheet. What I bring is accounting precision plus the practical side of actually running a business, which is the combination most advice is missing.
I've been where you are, and I know exactly how to walk you to where you want to be.
Learn in under 2 hours.
Implement in 30 days.
Profit for life.
No fluff. No theory. Just the financial system a Certified Practising Accountant actually uses, in bite-sized pieces you can put to work today.
Why $97?
I'm on a mission to make real financial education accessible and simple, so ambitious business owners like you can go out, make money, keep that money, and win in their business.
This is the same framework I use with private clients. I've priced it at $97 because I want it to be a decision you don't have to think about — and because there's nothing after it to sell you.
Learn the numbers first. Then decide who deserves your money.
This is for you if:
You're running a business — any size — and you want to keep more of what it makes
This is not for you if:
It’s decision time
Every successful business owner reaches this financial turning point, the moment they decide to master their money instead of letting it master them.
The question isn't whether you can build a $500K+ business that actually makes you wealthy.
The question is: Are you ready to learn the financial system that makes it inevitable?
Your family is counting on you. Your future self is counting on you. And the legacy you want to leave is counting on you.
Limited time only
Join 10x PROFIT FORMULA:
Learn the exact Save > Build > Grow framework used by 6 & 7-figure business owners in just 2 hours
Get instant access now — just $97
FAQ
What kind of businesses is this for?
The 10X Profit Formula is perfect for all business owners who want to keep more of what they make, without working more hours. Regardless of your industry, if you're great at your craft but not confident with your finances, this is for you.
When does it start?
As soon as you enroll! You'll get instant access to the full course, bonuses, templates, and workbook so you can get started immediately.
Is it self paced?
Yes, the entire program is self-paced. You can watch the short, easy-to-understand videos in your own time and implement each step at your own pace. Most people complete it within 2 hours.
How long do I get access for?
You get 12 months of access to the training and lifetime access to the tools and templates.
What's your refund policy?
Because you get the full training and every template the moment you pay, all sales are final — there are no refunds. I'd rather tell you that plainly up front than bury it in the terms. Read this page, watch the free content on my Instagram, and only buy if it's a yes.
Is it tax deductible?
For most business owners, education that relates directly to how you run your current business is deductible. It depends on your circumstances, so check with your own accountant — but yes, keep the receipt. General information only, not personal tax advice.
Do I need to be good with numbers?
No. That's the entire point. I translate everything as I go — no accounting background needed and no jargon left unexplained. If you were ever told you're “just not a numbers person”, this was built for you.
Is there anything else to buy after this?
No. No order bump, no upsell page, no call to book, no inner circle. $97 is the whole thing.
I'm not in Australia — is this still useful?
The system is universal: pricing, margins, cash, paying yourself, and turning profit into assets. The principles work anywhere. The tax-specific examples are Australian, so treat those as illustrations rather than instructions for your own country.
General information only. This training is educational and does not take your personal circumstances into account. It is not personal financial, investment or tax advice. For advice specific to your situation, speak to your own accountant or licensed adviser. Individual results vary and depend on your own business, market and circumstances.
Despina Cleanthous · CPA